Nobuaki Asahara

August 4, 2021

It’s exciting to be leading Honda Xcelerator operations in China. I have been in Beijing since 2017 and am always amazed at the possibilities of this fast-paced market. While I cover all areas of business and technology innovation, a particular focus area is intelligent connected vehicles and mobility as a service (MaaS.)

The quickly evolving innovation ecosystem in China holds particular promise for smart city and related, enabling markets and technology. Prior to my role for Honda Xcelerator here in Beijing, I was responsible for connected vehicle development at Honda R&D in Japan.