{"id":3941,"date":"2020-03-05T15:40:27","date_gmt":"2020-03-05T15:40:27","guid":{"rendered":"https:\/\/xcelerator.hondainnovations.com\/?p=3941"},"modified":"2026-02-06T08:51:45","modified_gmt":"2026-02-06T08:51:45","slug":"honda-commits-to-total-electrification-in-europe-by-2025","status":"publish","type":"post","link":"https:\/\/xcelerator.hondainnovations.com\/ja\/honda-commits-to-total-electrification-in-europe-by-2025\/","title":{"rendered":"Honda Commits to Total Electrification in Europe by 2025"},"content":{"rendered":"<div class=\"globalNewsTitle global-newsTitle parbase\">\n<div class=\"layout-cp__margin-top__middle\">\n<div class=\"title__wrap\">\n<div class=\"title__status\">\n<p class=\"title__timeplace\">March 5, 2019 &#8211; Switzerland<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mainclm parsys\">\n<div class=\"global-list parbase section\">\n<div class=\"pT30 disc\">\n<ul class=\"listDisc\">\n<li>Honda announces ambition to make 100% of its European automobile sales electrified by 2025<\/li>\n<li>Honda e Prototype unveiled, marking the next step in the rollout of Honda\u2019s electrified technology<\/li>\n<li>Honda announces the development of an energy management business for Europe<\/li>\n<li>Partnerships announced with resource aggregator Moixa and charging specialist Ubitricity as part of new venture<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"global-text parbase section\">\n<div class=\"pT30 null news__text\">\n<p>Honda took to the stage at Geneva today to announce the further acceleration of its electrification ambitions. The company announced its intention to move 100 per cent of its European sales to electrified powertrains by 2025. This new ambition builds on the brand\u2019s 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda\u2019s global electrification shift announced as part of its 2030 vision.<\/p>\n<p>Speaking at today\u2019s press conference, Tom Gardner, Senior Vice President, Honda Motor Europe, said, \u201c\u2026since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"global-subtitle parbase section\">\n<div class=\"news__ttl pT60 null\">\n<h3><b>Honda e Prototype unveiled<\/b><\/h3>\n<\/div>\n<\/div>\n<div class=\"global-text parbase section\">\n<div class=\"pT30 null news__text\">\n<p>Further proof of Honda\u2019s electrification ambition was seen in the shape of the Honda e Prototype. Unveiled for the first time at Geneva, the car previews Honda\u2019s first production battery electric vehicle for the European market. Positioned as an urban commuter, the car features a competitive range of over 200km and a \u2018fast charge\u2019 functionality providing 80% range in just 30 minutes. It also features trademark Honda driving dynamics with a sporty rear wheel drive configuration. The production version of the Honda e Prototype will be unveiled later this year. Customers can register for updates on the Honda website now, and will be able to place a reservation for the car in selected European markets in early summer.<br \/>\nTo date Honda have received 15,000 registrations of interest for the Honda e Prototype.<\/p>\n<\/div>\n<\/div>\n<div class=\"global-subtitle parbase section\">\n<div class=\"news__ttl pT60 null\">\n<h3><b>Further roll out of full hybrid technology<\/b><\/h3>\n<\/div>\n<\/div>\n<div class=\"global-text parbase section\">\n<div class=\"pT30 null news__text\">\n<p>Early in 2019, Honda successfully launched the all-new CR-V Hybrid, featuring its two-motor i-MMD full hybrid technology. Honda expects full hybrid technology to play a key role in meeting its aims of 100% electrification by 2025.<\/p>\n<\/div>\n<\/div>\n<div class=\"global-subtitle parbase section\">\n<div class=\"news__ttl pT60 null\">\n<h3><b>Honda to develop energy management business for Europe<\/b><\/h3>\n<\/div>\n<\/div>\n<div class=\"global-text parbase section\">\n<div class=\"pT30 null news__text\">\n<p>Honda took the opportunity of its Geneva press conference to share the first details of its developing energy management solutions business for Europe.\u00a0 This announcement builds on the Power Manager bi-directional charging concept first shown at Frankfurt motor show in 2017.<\/p>\n<p>Honda intends to build a portfolio of energy management products and services offering a comprehensive solution for both EV customers and service operators in Europe.<\/p>\n<p>Tom Gardner said, \u201cThis is a significant move for Honda, our intention is to deliver industry-leading innovation by launching energy services\u2026to create additional value for power system operators and EV customers alike.\u201d<\/p>\n<p>Honda has been working with EVTEC to further develop its bi-directional Honda Power Manager technology (compatible with battery-electric vehicles, such as the Honda e Prototype) and will plan to offer a commercial version in the coming years.<br \/>\nHonda has also announced an agreement with two external partners:<\/p>\n<p>-Moixa, a company who specialise in \u2018resource aggregator\u2018 technology, allowing customers to benefit from sharing the control and capacity of their EV battery<br \/>\n-Ubitricity, a leading supplier of charging solutions, including an innovative approach to on-street charging in urban areas<\/p>\n<p>The next step is to embark upon feasibility studies for its technologies in London, UK and Offenbach, Germany. Further developments are expected to be announced later this year.<\/p>\n<\/div>\n<\/div>\n<div class=\"global-subtitle parbase section\">\n<div class=\"news__ttl pT60 null\">\n<h3><b>About Moixa<\/b><\/h3>\n<\/div>\n<\/div>\n<div class=\"global-text parbase section\">\n<div class=\"pT30 null news__text\">\n<p>Moixa (<a href=\"http:\/\/www.moixa.com\/\" target=\"_blank\" rel=\"noopener\">www.moixa.com<\/a>) is the UK\u2019s leading smart battery company. Moixa makes smart batteries and GridShare software to manage smart charging of batteries and electric vehicles. GridShare\u00ae manages over 50MWh of residential batteries across 6000 homes in the UK and Japan \u2013 forming one of the world\u2019s largest virtual power plants. The software uses AI to learn and optimise daily charging, leveraging low carbon resources and time-of-day tariffs. GridShare platform also enables utilities to aggregate and manage large fleets of batteries and electric vehicles in order to deliver flexibility services into ancillary markets.<\/p>\n<p>Moixa was recently selected from 13,900 companies as a Global Cleantech 100 company, and has raised over \u00a316m in funding in the last two years including investment from leading companies in Japan. The company has an unrivalled track record in energy storage innovation, gained over 12 years of research and delivery of \u00a36m of grants and pilots, and has over 20 patents on key aggregation, smart storage and electric vehicle optimisation technologies.<\/p>\n<\/div>\n<\/div>\n<div class=\"global-subtitle parbase section\">\n<div class=\"news__ttl pT60 null\">\n<h3><b>About ubitricity<\/b><\/h3>\n<\/div>\n<\/div>\n<div class=\"global-text parbase section\">\n<div class=\"pT30 null news__text\">\n<p>ubitricity \u2013 Gesellschaft f\u00fcr verteilte Energiesysteme mbH:\u00a0The objective of Knut Hechtfischer and Dr. Frank Pawlitschek when they founded ubitricity in 2008, was to enable electric vehicles (EV) to recharge using energy from renewable resources wherever they were parked. Today, the company is one of the leading providers of intelligent solutions for EV charging and billing. ubitricity combines technical expertise, such as the development of the mobile electricity meter, with the possibilities of digitalisation. The result is technically simplified and cheaper charging points, allowing a widespread expansion of charging infrastructure using lampposts. In addition, this approach solves the challenge of vehicle-specific billing for fleet management and the real estate industry.\u00a0The mobile electricity meters also make it possible to turn EVs into intelligent storage for the electricity network \u2013 a key component for the development of renewable energy.\u00a0<a href=\"http:\/\/www.ubitricity.com\/\" target=\"_blank\" rel=\"noopener\">www.ubitricity.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>March 5, 2019 &#8211; Switzerland Honda announces ambition to make 100% of its European automobile sales elect [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"ja","_original_post":"https:\/\/xcelerator.hondainnovations.com\/?p=1957","footnotes":""},"categories":[13],"tags":[],"class_list":["post-3941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","ja"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/posts\/3941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/comments?post=3941"}],"version-history":[{"count":1,"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/posts\/3941\/revisions"}],"predecessor-version":[{"id":3942,"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/posts\/3941\/revisions\/3942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/media\/1958"}],"wp:attachment":[{"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/media?parent=3941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/categories?post=3941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xcelerator.hondainnovations.com\/wp-json\/wp\/v2\/tags?post=3941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}